Day 1 (October 18)

Javier Hasse
Javier Hasse
Master of Ceremony
8 - 9 a. m.
Check-in & Coffee

9 - 9:20 a. m.
Intro & Welcome - The Peruvian Objective

Chris Day
Chris Day
9:20 - 9:45 a. m.
Opening Keynote: Peru's Opportunity for Innovation

The recent approval of the hemp law in Peru marks a significant milestone for the country's agricultural and industrial sectors, opening up new opportunities for innovation, economic growth, and social impact. Peru's unique climate provides a distinct advantage for the cultivation of industrial cannabis. The country's diverse ecosystems and favorable growing conditions allow for high productivity, positioning Peru as a competitive player in the global hemp market. The legalization of hemp cultivation is set to bring substantial social benefits, particularly for agricultural producers. By diversifying crops and engaging in the hemp industry, farmers can significantly increase their income, leading to improved livelihoods and economic stability in rural areas. The development of a robust hemp industry in Peru necessitates substantial investment in processing and manufacturing technologies. This requirement presents an opportunity for technology transfer, fostering innovation and enhancing the country's industrial capabilities. By adopting advanced hemp processing techniques, Peru can ensure high-quality production and establish itself as a key supplier in the global market. The approval of the hemp law in Peru is a catalyst for innovation, leveraging the country's climate advantages, boosting the incomes of agricultural producers, and driving technological advancements. This new era for industrial cannabis in Peru promises significant economic and social benefits.

Arturo Alegria
Arturo Alegria
Keynote Presentation Congressman
9:45 - 10:15 a. m.
Peruvian Cannabis Landscape

The new hemp law introduces Peruvian companies and agricultural producers to a relatively new value chain, offering vast opportunities in cultivation, processing, and innovation. With its favorable climate, Peru can excel in hemp cultivation, positioning itself as a major player in the global market. This law enables local businesses to invest in advanced processing technologies, ensuring high-quality hemp products. Furthermore, the focus on innovation can drive the development of new hemp-based products and applications, enhancing Peru's industrial capabilities and competitiveness. Overall, this legislation paves the way for economic growth, increased agricultural income, and technological advancement in Peru.

Jose Escalante
Jose Escalante
CEO Futura Farms, Peru
10:15 - 11:30 a. m.
Regulation in LATAM and in Perú

Regulations in Latin America are evolving, with many countries approving industrial cannabis. However, Brazil and Mexico are still lagging behind in this area and in the investment of processing and manufacturing technologies. This panel will provide an overview of hemp and cannabis legislation in Latin American countries, and explore a significant opportunity for Peru to gain a competitive edge and emerge as a key player in the global hemp industry.

Lorenzo Rolim
Lorenzo Rolim
President LAIHA
Raul Injoque
Raul Injoque
President Futura Farms
11:30-12:00 a.m.
BREAK

12:00 - 12:45 p.m.
Global Hemp Supply Chain

This session describes the global supply chain, highlighting priority market segments and unveiling concrete business opportunities. By mapping out the entire supply chain, participants gain insights into key areas for investment and growth. The discussion emphasizes high-potential segments, enabling businesses to strategically position themselves to capitalize on emerging trends. This comprehensive overview not only fosters a deeper understanding of the global market dynamics but also equips attendees with the knowledge to make informed decisions and seize new opportunities in the evolving landscape.

Morris Beegle
Morris Beegle
Massimiliano Baranoff
Massimiliano Baranoff
12:45 - 1:30 a.m.
Investment and Finance

Now that several cannabis and hemp markets around the world have reached various stages of maturation, business and investment experts have the benefit of observing and comparing different approaches. This panel will analyze the repeatable cycles of capital influx and withdrawal, and focus on priorities for targeted investment to support a strong marketplace. Examples of successful models and opportunities for businesses focused on fundamentals to create lasting wins will be shared.

Christine De la Rosa
Christine De la Rosa
CEO The People's Ecosystem
Augusto Caceres
Augusto Caceres
CEO QAPU Ventures
Jamie Pearson
Jamie Pearson
1:30-2:30 p.m.
LUNCH

2:30 - 3:15 p. m.
Public Education & Perception

Effective public education is vital in a nascent industry. We will be analyzing the current state of perception about cannabis and hemp in Peru while also evaluating successful approaches from local and international markets to help reframe issues in a way that drives business success. Learn about different approaches to public education and awareness campaigns, and about the special role of indigenous relationships with cannabis. Gain insights into educating doctors, patients, and various stakeholders to successfully manage public perception.

Francesca Brivio
Francesca Brivio
President Cannabis de Esperanza
Rob Pero
Rob Pero
Andres Vasquez
Andres Vasquez
3:15 - 4:15 p. m.
Product Development & Branding in Cannabis

Explore the latest advancements in product development and predictable market trends as observed across global markets. Panelists will discuss emerging medical cannabis product concepts and trends, and how the evolving needs of patients are helping drive niche products to serve distinct demographics. Strategies such as Corporate Social Responsibility as a positioning tool will also be explored. Discover how innovation and consistent brand-aligned marketing can drive efficiency and enhance your competitive edge.

Diane Downey
Diane Downey
CEO Rebel Spirit
Emanuel Bernal
Emanuel Bernal
CEO Wolf Pack
4:15 - 4:30 p.m.
BREAK

4:30 - 5:15 p.m
Demand Generation: Marketing, Social Media & Other Tactics

A crucial aspect of consumer education is reaching customers where they are, understanding their perceptions and level of knowledge about cannabis, and leveraging opportunities to share useful, relevant education. Despite current restrictions, cannabis and hemp companies can still deploy a variety of tactics to reach and educate their audiences, including social media and digital advertising, content marketing, live events and brand experiences, and more. This panel will explore various strategies and tactics for identifying and understanding your target audience, what matters to them, and how to create market demand from multiple directions while gathering valuable data and implementing a feedback loop between your audience, your product and your marketing.

Chris Day
Chris Day
Moderator
5:15 - 6:00 p. m.
Hemp: South American Ecosystem

South America is opening up to industrial cannabis, and those who enter the market early will gain a significant advantage. This panel features early adopters who are currently developing their markets within this emerging segment. They will share their experiences, strategies, and challenges faced in pioneering this industry. By learning from these trailblazers, attendees will gain valuable insights into successfully navigating the early stages of market development and positioning themselves for strong, impactful market entry.

Viviana Cervieri
Viviana Cervieri
Felipe Varas
Felipe Varas
Diamond Hemp
Raúl Perales
Raúl Perales
WTS
6:00 - 6:30 p.m
Closing: Summary and Next Steps

Lorenzo Rolim
Lorenzo Rolim
Morris Beagle
Morris Beagle
Jose Escalante
Jose Escalante